Freebrook Imports was founded by industry veteran, Adam Spiegel, to reimagine what spirits distribution could be—transparent, supportive, and built with the producer in mind.

After spending over 15 years on the supply side as the Founder and Distiller behind Sonoma Distilling Company, Adam experienced the highs and lows of trying to grow a brand in a system that often doesn’t serve the brands themselves. Contracts with no exit, little control over execution, missed opportunities, and limited visibility into what’s really happening in the market—he lived it all.

Freebrook was created as a direct response to that experience.

We believe that good brands deserve better. We believe that a distribution partner should actually feel like a partner. And we believe that independent producers can—and should—have more control over how their spirits reach the shelf, the menu, and the consumer.

Our model is built to be dynamic, scalable, and brand-forward. We work on consignment, offer flexible paths to market, and stay lean so the focus stays on the producers, not the middlemen. Whether you want to lead your own sales or participate in our shared rep program, our goal is the same: to help you grow a successful, sustainable business in California and beyond.

Freebrook isn’t just a workaround to a broken system—it’s a long-overdue upgrade. Let’s build this together!